Twitter As A Marketing Tool, Part 1: How To Build An Army Of Loyal Followers!
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Twitter (http://www.twitter.com) is a communication platform that has exploded into one of the largest social network sites in the world with only Facebook and MySpace serving more users. This may soon change as more and more individuals and businesses alike realize the potential leverage that twitter has to offer over its competition. 10’s or even 100’s of thousands of followers are possible with the right strategy. This is what separates the casual twitter user from the power user..simply put, an action plan! We want to maximize our efficiency and build a following of like minded individuals who are in essence a targeted list of people interested in our niche.
Building the list is only the first step as the whole purpose of social networking is to engage in communication through relationship building. As a result of our efforts, we will also drive traffic back to our blogs and websites where even further relationship building can take place. Read more
LikeHow To Green Your Home Office In 12 Simple Steps
Working at home can be one of the most efficient and rewarding ways to earn a living. From a green perspective, saving on gasoline consumption and wear and tear on your vehicle by sparing yourself a daily commute can be one the most obvious ways you can reduce your carbon footprint. The time and money you save is a well deserved bonus. In many cases, choosing to lead a sustainable lifestyle makes greening your home business that much easier because you have complete control of your environment.
As an entrepreneur, you want to be efficient with your time, money and energy. This includes the energy and resources your business consumes as well. Going green also includes creating a healthy environment for both mind and body and since your home office is also your place of residence, you get the best of both worlds. Let’s take a look at some earth friendly practices you can implement both quickly and easily. Read more
How To Be Authentic In An Inauthentic World
In a world of hype and sensationalism, consumer perceptions can be seen as black or white, or in the case of authenticity, as real or fake. Nobody is attracted to a phony and consumers increasing crave doing business with someone genuine. Of course, craving authenticity is not just limited to business but in relationships in general be it personal or professional. It has become an extremely competitive environment with many different people offering the same products or services all targeting the same prospects. One can easily see how this model applies to seeking a mate or partner as well. The choices people make are influenced by their perceptions of how real an offering or individual can be. It’s not just the offering that’s important but equally the brand behind the offering as well as the person(s) behind the brand. If you are self-branding then the brand and the person are actually one perception. This gives you a real opportunity to stand out and differentiate yourself from the pack. If someone is duped into falling for something or someone which in the end is revealed as “fake”, that experience will ultimately end in regret and the search for genuineness will start a new.
It is therefore imperative when it comes to doing business (and in life) to be real, original, sincere and authentic. Non-authenticity can often be associated with ulterior motives that are not coming from a place pure of heart and any gain accumulated from this type of manipulative practice and lack of integrity will be short-lived and accompanied by fear of loss. The loss will be inevitable as a result of the ill-action as nothing gained in this way has any real permanence. Coming to terms with this self-defeating mind-set is nothing short of liberating when we realize that authenticity is supported by the laws of nature and therefore the universe. Not coming to this realization will repeatedly bring pain and grief. Read more
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