Entrepreneurial Mindset: Becoming a Jedi Marketer
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How To Be Authentic In An Inauthentic World
In a world of hype and sensationalism, consumer perceptions can be seen as black or white, or in the case of authenticity, as real or fake. Nobody is attracted to a phony and consumers increasing crave doing business with someone genuine. Of course, craving authenticity is not just limited to business but in relationships in general be it personal or professional. It has become an extremely competitive environment with many different people offering the same products or services all targeting the same prospects. One can easily see how this model applies to seeking a mate or partner as well. The choices people make are influenced by their perceptions of how real an offering or individual can be. It’s not just the offering that’s important but equally the brand behind the offering as well as the person(s) behind the brand. If you are self-branding then the brand and the person are actually one perception. This gives you a real opportunity to stand out and differentiate yourself from the pack. If someone is duped into falling for something or someone which in the end is revealed as “fake”, that experience will ultimately end in regret and the search for genuineness will start a new.
It is therefore imperative when it comes to doing business (and in life) to be real, original, sincere and authentic. Non-authenticity can often be associated with ulterior motives that are not coming from a place pure of heart and any gain accumulated from this type of manipulative practice and lack of integrity will be short-lived and accompanied by fear of loss. The loss will be inevitable as a result of the ill-action as nothing gained in this way has any real permanence. Coming to terms with this self-defeating mind-set is nothing short of liberating when we realize that authenticity is supported by the laws of nature and therefore the universe. Not coming to this realization will repeatedly bring pain and grief. Read more
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