Personal Branding & Blogging Blueprint Part 2

January 13, 2010 by Fredric · 7 Comments
Filed under: Blogging, Social Media 

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Businesswoman Looking at Plans

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Personal Branding & Blogging Blueprint Part 1

December 5, 2009 by Fredric · 9 Comments
Filed under: Blogging, Personal Branding, Social Media 

 Personal Branding & Blogging Blueprint Part 1

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The 7 Deadly Sins Of Social Media Marketing

November 25, 2009 by Fredric · 15 Comments
Filed under: Social Media 

 The 7 Deadly Sins Of Social Media Marketing

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How Social Is YOUR Social Media?

November 9, 2009 by Fredric · 9 Comments
Filed under: Social Media 

 How Social Is YOUR Social Media?

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Make Money With Twitter Using Sponsored Tweets

November 2, 2009 by Fredric · 4 Comments
Filed under: Social Media, Twitter 

I love twitter and if you’re reading this I’m sure you do as well. It’s a fun place to make friends and build relationships while simultaneously promoting your personal brand and/or your business. When you approach twitter with a plan, twitter becomes a marketing weapon and that means serious business!

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Twitter As A Marketing Tool, Part 3: How To Build An Army Of Loyal Followers!

October 13, 2009 by Fredric · 3 Comments
Filed under: Social Media, Twitter 
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So now that you’ve defined your niche, know how and where to go to get highly targeted followers and automated your twitter experience using www.socialoomph.com and the Hummingbird software, to make your strategy complete it essential that you can provide a mix if intriguing content. While the Twitter theme is “What Are You Doing”, that is only a small part of what it takes to truly connect with your followers. It has been said that “Content is King” and I would agree wholeheartedly.

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Twitter As A Marketing Tool, Part 2: How To Build An Army Of Loyal Followers!

October 1, 2009 by Fredric · Leave a Comment
Filed under: Social Media, Twitter 
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One of the keys to effectively using twitter as a marketing tool is to drive traffic back to your website and/or blog where you deepen your relationships with your followers further and introduce them to your brand, products and services. Twitter has become the number one driver of traffic to both my website and blog. You want to make sure you list your web address in your twitter profile and also to automate your direct welcome messages to include your site address as well.

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Twitter As A Marketing Tool, Part 1: How To Build An Army Of Loyal Followers!

September 24, 2009 by Fredric · 4 Comments
Filed under: Social Media, Twitter 
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Twitter (http://www.twitter.com) is a communication platform that has exploded into one of the largest social network sites in the world with only Facebook and MySpace serving more users. This may soon change as more and more individuals and businesses alike realize the potential leverage that twitter has to offer over its competition. 10’s or even 100’s of thousands of followers are possible with the right strategy. This is what separates the casual twitter user from the power user..simply put, an action plan! We want to maximize our efficiency and build a following of like minded individuals who are in essence a targeted list of people interested in our niche.

Building the list is only the first step as the whole purpose of social networking is to engage in communication through relationship building. As a result of our efforts, we will also drive traffic back to our blogs and websites where even further relationship building can take place. Read more

How To Be Authentic In An Inauthentic World

September 4, 2009 by Fredric · 3 Comments
Filed under: Social Media, Spirituality 

Man Stands Alone How To Be Authentic In An Inauthentic World

In a world of hype and sensationalism, consumer perceptions can be seen as black or white, or in the case of authenticity, as real or fake. Nobody is attracted to a phony and consumers increasing crave doing business with someone genuine. Of course, craving authenticity is not just limited to business but in relationships in general be it personal or professional. It has become an extremely competitive environment with many different people offering the same products or services all targeting the same prospects. One can easily see how this model applies to seeking a mate or partner as well. The choices people make are influenced by their perceptions of how real an offering or individual can be. It’s not just the offering that’s important but equally the brand behind the offering as well as the person(s) behind the brand. If you are self-branding then the brand and the person are actually one perception. This gives you a real opportunity to stand out and differentiate yourself from the pack. If someone is duped into falling for something or someone which in the end is revealed as “fake”, that experience will ultimately end in regret and the search for genuineness will start a new.

It is therefore imperative when it comes to doing business (and in life) to be real, original, sincere and authentic. Non-authenticity can often be associated with ulterior motives that are not coming from a place pure of heart and any gain accumulated from this type of manipulative practice and lack of integrity will be short-lived and accompanied by fear of loss. The loss will be inevitable as a result of the ill-action as nothing gained in this way has any real permanence. Coming to terms with this self-defeating mind-set is nothing short of liberating when we realize that authenticity is supported by the laws of nature and therefore the universe. Not coming to this realization will repeatedly bring pain and grief. Read more

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Sustainability+ Spirituality+ Social Media revealed!

August 11, 2009 by Fredric · 1 Comment
Filed under: Social Media, Spirituality, Sustainability 

Sustainability: Living “green” can also be referred to as sustainable living where mindful consumption of the Earth’s resources are at the forefront of one’s conscious thoughts and actions. Sustainability by definition in the broad sense is synonymous with endurance, support and maintenance, but deals more specifically with the biodiversity and the productivity of natural systems. In plain English, sustainability ensures the long term perpetuation of the wellbeing of the human species as well as other living systems. It is important that we look after fragile ecosystems in order to maintain the balance of natural cycles due to the interdependence that each system has on one another. Sustainable living is further defined by the lifestyle choices and decisions one makes and reflects the compassionate nature of the individual.

Leading a life in conscious alignment with the natural world is both harmonious and fulfilling. Nature always gives unconditionally and asks for nothing in return. When we take care of her she will provide for us in abundance. In order for our own success, health and happiness to truly unfold, we must learn to live as caretakers for ourselves, families and future generations. The result of this balanced approach to living with Mother Earth is often the effortless flow of affluence in our direction. As entrepreneurs, living in this way can eliminate or reduce the fear that often comes along with both material success and/or failure. The inner peace this lifestyle brings quickly becomes evident. Living a sustainable lifestyle is not a fad but a symphonious agreement we have with our natural surroundings! Read more

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